Saturday, May 18, 2013

Automakers grow adept at targeting ads to Internet surfers | Crain's ...

[unable to retrieve full-text content]Online marketing researcher eMarketer projects auto industry spending on online advertising will top $5.01 billion this year. And data-driven ad targeting ?in which companies gather, manipulate and repackage information ...

Source: http://www.crainsdetroit.com/article/20130517/NEWS/130519886/automakers-grow-adept-at-targeting-ads-to-internet-surfers

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