MacMillan Communications, a leading provider of public relations counsel to the financial services, professional services, and financial technology industries, has launched a new service to deliver social media monitoring, analysis, and outreach to its clients, the firm announced today. MacMillan Social, a newly formed unit headed by MacMillan Communications Managing Director Chris Sullivan, will provide social media monitoring and will also feature video production capabilities that allow clients to create high-quality video content for online use and in other marketing initiatives.
?We?re in the midst of a sea change in how people receive, process and share news and opinions. It is imperative that financial and professional services companies have a strategy in place to ensure effective social media engagement, and to incorporate those initiatives with their more traditional marketing and public relations efforts,? said Sullivan. ?MacMillan Social is designed to help our clients better navigate the social media environment, manage the flow of news, thoughts and ideas, identify crucial messages and influencers important to their brand, and leverage that knowledge to continue to grow and adapt in a changing media landscape.?
MacMillan Social will offer services tailored to meet a wide range of client needs. This will include customizable social media monitoring and reporting, with analysis periods ranging from as little as a single day to a year or more. It will also incorporate reputation management, including active outreach to key influencers. Programs may be built around an individual product launch, employed in support of an ongoing branding campaign, or tailored to suit other client needs.
?MacMillan Social will allow clients to better understand the conversations that are going on around a brand, investment product or service, or in some cases to learn more about what people aren?t saying, which can be just as valuable,? said Sullivan. ?Where appropriate, we will also assist our clients in participating in those conversations.?
The Growth of Video
?Reporters are by necessity becoming multi-channel experts. It?s no longer a novelty to meet a reporter whose typical day involves writing four articles for a website or newswire, contributing four blog posts, shooting two videos, and tweeting out teasers and links to their work, all while simultaneously researching topics and sources for longer-form projects destined for print, e-book or elsewhere,? said Sullivan. ?It?s important to understand the way the ?traditional media? is adapting to technological change, and how new channels are opening up that offer effective means of reaching both the press and the ultimate consumer of different products and services.?
Sullivan noted that there is an ongoing explosion in the delivery of news, analysis, and product information through online video. Major news and trade media outlets continue to add video capabilities to their websites, and more financial services firms are creating their own videos to provide analysis, commentary and product information to financial advisors, consultants, platform gatekeepers, as well as current and potential investors.
To help clients and other organizations position themselves to best participate in this growing trend, MacMillan Social will provide a full suite of video services, including scripting, production and editing, and online distribution.
?We believe that well-produced video content is going to continue to gain ground as a key educational and sales tool going forward,? said Sullivan. ?The addition of this new service will position our clients to take advantage of this medium as it continues to evolve.?
About MacMillan Communications
Based in New York City, MacMillan Communications is a leading provider of public relations counsel to financial, professional services, and financial technology firms. Its clients include mutual fund and Exchange-Traded Fund (ETF) sponsors, long-only and alternative institutional asset managers, investment banks and private equity firms, financial technology companies, and research and law firms.
Source: http://buyersteps.ulitzer.com/node/2148726
911 conspiracy notre dame michigan pentagon remember me anniversary flight 93 flight 93
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.